Before you do anything else with your page, check out the requirements (you can also reach these via the menu up top). There are not many, but these are the bare bones essentials that will help identify your site as an ORNL site.
Other aspects of a web page are optional but recommended. These include the following:
There are many other aspects of website design not covered above. These provide extra guidance for creating your pages and can be found on the Requirements and UI Components pages.